In a nutshell, ‘Organic traffic’ is any unpaid traffic to your website via a search engine.

For example. if you are looking for a website developer in Kent you might search for that phrase in Google. If you then click on a search result within Google you would be an organic visitor to that website.

Sometimes ‘Organic Traffic’ is known as ‘Organic Search’.

Frequently Asked Questions

How can I see my website’s organic traffic?

Head to your website’s Google Analytics account.

Within GA4 all types of traffic can be found under ‘Acquisitions’ > ‘All Traffic’  > ‘Channels’.

You can focus purely on the organic traffic your site receives by clicking on ‘Organic’.

I can’t see any ‘Organic Traffic’ in my GA4 account

If you can’t see any organic traffic in your GA4 account then you don’t currently have any organic traffic. However, unless your website is brand new, you should have organic traffic coming to your website. After all, I am sure you have visited your website via Google yourself.

If you have visited your website yourself then you may need to double-check your Google Analytics account to ensure that the tracking has been set up correctly.

Don’t forget to amend the calendar range to ensure you are looking at the right dates.

How do I improve my organic traffic metrics?

You can improve your organic traffic metrics by undertaking search engine optimisation (SEO). This can include content marketing and other forms of online marketing as everything online has a knock-on effect.

If you are looking to improve your organic traffic then get in touch with the team here at Digital Nachos today. We can review your website and work with you to improve your website traffic.

Published: 6th Feb 2024

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