In a nutshell, a landing page is a web page that a user lands on when they first enter your website from Google, an email, a social platform, or any other location on the internet.

Any page on your website can be a landing page, however, from a marketing view we tend to allocate this term to pages on a website that have been specifically designed for new users to land on with a singular aim.

Examples of a landing page can be…

  • The home page of a website (some marketers don’t see a home page as a landing page as it has multiple aims)
  • A product or service page
  • Blog posts
  • Frequently Asked Questions pages

These landing pages usually have the goal of converting the website visitor, whether that be for a sale, lead, or sign-up.

Giving landing pages a focus can help to improve the conversion rates of the landing page and the website as a whole.

When assigning a landing page to a specific search term, email link, or social media post you want that landing page to be super focused on whatever is most relevant to the search term, email, or social media post in question. The landing page should provide exactly what the user wants to see/view/read for maximum conversions.

If you want to learn more about how to create a great landing page and increase your website conversions then come and talk to the team here at Digital Nachos.

Published: 2nd Feb 2024

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