‘Display adverts’ are the graphical adverts you see whilst browsing online.
They usually contain a mix of text with an image/video to drive a specific message across to the viewer.
Isn’t this a search advert?
Display adverts sometimes get confused with search adverts, but they are very different.
The key difference is that search adverts are text based and appear on search engine results.
Whereas display adverts are visual and appear on websites that allow display adverts to appear.
You can learn more about search ads here.
Display adverts are often used as retargeting adverts, and native display adverts.
Where do Display adverts appear?
Display adverts typically appear at the top, right hand side, or bottom of a website, encouraging you to click through to the advertiser's website.
The websites that they appear on typically align with your target market in a non-competitive manner.
For example, you may find a display advert for a fashion store on the website for a fashion magazine.
Display adverts are typically used to increase brand awareness.
Who does a display advert reach?
Display adverts can reach a broad audience, or you can focus on a niche market by customising your display adverts to show up for a specific audience based on metrics such as geolocation, past browsing history, and estimated age.
You set up and manage display adverts within Google Adwords.
What is the key to a successful display advert?
The best display adverts are the ones that capture the audience’s attention so make sure that the graphic or video you use is striking.
There has been a trend for using videos or a short quiz as a way of getting maximum engagement from your ad viewers.
Ultimately, the key to a successful display advert is ensuring that you customise where your display advert appears to ensure that you are focusing your efforts on potential audiences that are most likely to be interested in your product/service.
Looking to run display adverts?
If you are looking to run display adverts as part of your broader marketing plan then get in touch with the team here at Digital Nachos.
Published: 13th May 2024