Website designs have continued to evolve this year.

Web designers have taken into consideration the developments in technology, and the constant demand from companies to stand out from the crowd.

As always there are several trends which have emerged this year. But just what are they:

Trend 1: Rise of ‘Brutalism’

There has been a move away from the clear and clean minimalist styles which have been dominating website design for a while. Now ‘Brutalism’ is in favour in order to stand out.

Whilst many brands have adopted this style, it does need to be balanced to ensure that websites aren’t so busy that it becomes hard for the user to find what they want on your website.

Trend 2: 3D Images and Graphics

A flat image is no longer good enough, websites are looking to blur the space between the website and its users by using images and graphics that add depth and realism to the page,

A good example of this can be found on the ‘Stripe’ website –

Stripe Payment Provider

Trend 3: Nostalgic and Retro fonts

More and more companies are changing their branding to fonts that appear to be nostalgic and retro. They tend to be fairly thick font in a wide range of weight ranges – this helps content creators as they have the flexibility needed.

Trend 4: Inclusive Design

A lot has been said about the importance of accessibility, however, with an inclusive design you swap your mind-set.

Instead of thinking of how to adapt your content to assist those who may not be able to use a ‘standard’ website. You should design the website ensuring that it can be used by all.

Makes perfect sense and it’s a good business decision. Microsoft produced a great illustration of how we are all disabled at certain points in our lives.

Microsoft Graphics

Trend 5: Text that dominates the screen

There is a growing trend for a large piece of text that dominates the screen. This is certainly one way of ensuring that your audience doesn’t miss the message that you are trying to get across.

Only trouble with this large chunk of text, is that you need to get what you want to say across in fewer words. Possible for some business types and audiences, but not for all.

Trend 6: Overlapping

A popular trend this year has been the overlapping of images, graphics and text blocks to make the website appear less structured and less grid-like.

It makes the web page look like a collage of information, giving the appearance of the information being more interesting than it first appears.

Looking Forward

As we move into 2020, it is clear that most of these trends will continue.

No doubt there will be new ones in time, and it's our lucky job to interpret these into your website without sacrificing your content or message.

If you want to discuss a website re-design or re-branding to help your business succeed in 2020, then get in touch with the team here at Digital Nachos today.

Published: 15th Nov 2019

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