We all look to drive traffic to our website in order to generate conversions. Whether that be to sell a product/service, or to generate a phone call to discuss your product/service further.

Whilst search plays a large role in driving traffic to your website, there is a second source of traffic which often gets overlooked or downplayed. That is traffic from social media platforms.

Social Media Today

There are 4.39 billion internet users in the world, 2.32 billion of them use Facebook – that’s over half of all internet users.

That’s before you consider how many people use the multitude of other social media platforms. If we focus on the social media platforms commonly used in the UK, then you can consider YouTube, WhatsApp, Instagram, LinkedIn and Twitter on top of Facebook as the prime sources of traffic to your website.

Providing you have done and are doing the necessary work to showcase your website within Google searches, then you have all the information and resources you need to run an effective marketing campaign on social media platforms to drive traffic to your website.

So why not make the most of these platforms.

Nachos is here for you and can help you on your way.

Set up your Social Media Channels

If you are looking to make the most of the opportunities that come from social media traffic to your website, then you need to ensure that you have set up your social media channels.

Create your pages on the relevant social media channels and make sure that they are optimised. This includes ensuring that you have profile images, business information and calls to action buttons set up.

Consider the Content that your Audience Wants to See

Look at your audience and think about what content they want to see. Create a plan and draft the content ready for use.

If you are unsure on what content to post, look at your competitors, speak to customers and consider the content that you can produce based on any existing on site blogs and videos that you have.

Ensure that any Landing Pages Used are Optimised

If you are sharing content and encouraging people to click through to the blog page, the product itself, or any other pages that have the aim of converting the visitor. Then ensure that this page is optimised for conversion – ensure that there is a seamless flow between their experience on your social media channel and your website.

Keep it Going

Ensure that your social media channels are kept up to date and post regularly. Keep the momentum going with content that people want to engage with.

Don’t forget – be social on social media platforms. Engage with other people’s posts and participate In the community.


Should you need help with your social media efforts to ensure that you and your business are making the most out of this second source of traffic then contact Digital Nachos today. We have the ability to provide ongoing management or consultancy services, whichever best suits your business and your plans for the future

Published: 11th Jul 2019

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