The end of 2019 is very nearly here, just a few weeks to go. And not forgetting, Christmas!!
Whilst we are all looking forward to Christmas and are looking forward to the New Year celebrations, just what does 2020 hold?
Unfortunately, we don’t know what 2020 holds for you. Whatever it is, we hope it's wonderful.
However, when it comes to online marketing and websites, we may be able to help you.
What does 2020 hold for your online offering?
Mobile
Mobiles, the use of them and the way that our marketing has focused on mobile use has been a thing for a number of years now.
However, 2020 will see a further increase in the use of mobiles.
The amount of information that people have at their fingertips thanks to their mobile devices is amazing. This wealth of information is going to drive people’s use of website and shopping both online and offline.
All marketing campaigns should be focusing on how they are perceived on mobile devices. This is going to need talented website designers and graphic designers to ensure that the message is conveyed in a short period of time on a small screen.
Transparency
As mentioned above, there is now so much information that we can all access via our mobile devices. As a result, the need for transparency is key.
All information on your website should be clear and easy to read. Any promotions should be simple and prices should be clear. Keep this in mind when you are considering showing ex.VAT prices on your website, or any delivery rates that people have to go hunting for.
This transparency will allow customers to build trust in your company and may well be the one thing that separates your company from an alternative supplier of the same or similar product.
Creative Content
Content and the way that content is displayed on websites and online marketing campaigns are going to be changing even more.
Long gone are the days of blocks of content. Nowadays people want nuggets of information in different formats. The leader is currently videos and this doesn’t look like it's going to change in 2020.
Think about what content you have on your website that you can convert into a video. That video might allow for you to further explain an element of your service or product in a far better way than you have managed so far.
If you do go down the video route (its highly recommended), please ensure that you ensure your videos are captioned. This captioning will ensure a much higher watch rate and assist those who have hearing impairments.
The Change in Advertising
With new laws brought in surrounding data protection, and recent bad press for several of the big social media platforms and search engines, the amount of advertising space is shrinking.
The new look for Facebook, for example, shows far less advertising space for businesses to utilise. Therefore, businesses are going to have to get smarter with their online promotions to help attract traffic to their websites and find new customers online.
Businesses will be selling themselves and their products without actually selling themselves and their products. Sounds hard but actually it's all about building a community and a good reputation.
Expectations
As we move into 2020, its key that businesses move their online offerings into the next decade.
Outdated designs will become less and less excepted by customers. Poor designs and usability of websites on the ever-popular mobile devices will hinder your ability to convert this traffic into sales and customers.
If you haven’t updated the look of your website and online platforms for a few years then you will need to get on this during 2020 to ensure you don’t get left behind.
Whatever your plans are for 2020, if you need assistance in moving your business and its online offering into a new decade, then get in touch with Digital Nachos today.
Published: 16th Dec 2019