Bing has announced that it will start showing straight forward ‘Yes’ or ‘No’ answers for certain queries in its search results.
All of their ‘Yes’ and ‘No’ answers are shown with the sources linked so it's clear where they got their answers from. Transparency will be key here to enable its users to trust the straight forward answer given by Bing.
How do you get a ‘Yes’ or ‘No’ result?
The kind of search results that see these ‘Yes’ or ‘No’ results will be clear questions which generally have a Yes or No answer to.
An example of a question that would get a ‘Yes’ or ‘No’ response would be ‘Can dogs eat chocolate?’
The Yes or No results will not show for other question type searches which have a broader answer.
This move makes it even more important for non-accurate information to be flagged online so that this service from Bing can produce consistently accurate results.
What does this mean for me?
Most websites and their businesses won’t be affected by this change. However, if you are a company that provides information that potentially impacts someone’s money or their life then you need to continue to ensure that any information you put online is accurate and responsible.
If your website handles information that does have clear ‘Yes’ and ‘No’ answers, then now is your chance to make those typical questions clearer on your website.
For example, if your website provides information on dog care and health then you could introduce a FAQs page on your website where you answer typical questions. It's this kind of content which your website visitors will find useful and see your content being drawn into Bing’s results for ‘Yes’ or ‘No’ questions. On top of this, this same content is also helpful for those making voice searches, popular for various home devices such as Alexa.
More information on voice searches can be found in our blog – ‘The Rise of Voice Assistants’ & ‘Voice Search, not just Keywords’.
Where do I get started?
If you are wondering where to get started then feel free to contact the team here at Digital Nachos. We can take a look at the content currently on your website and help you realise how it can be expanded and optimised to make it more useful for individuals and search engines to navigate.
Published: 26th May 2020